Imagine & Dream

In November 2023, Rtist organised a design competition in partnership with Old Town Malaysia and Resonex. The aim of the competition was to design a Christmas festive packaging for the coffee shop’s coffee packaging, sachet and cup.

My idea and concept:

Imagine & Dream

Bringing back the elements of childhood using colourful child-like illustrations because as we grow older, we lose the ability to imagine and to be creative. The illustrations give a fun imaginative vibe and put a smile to your face when you start your day with Old Town Coffee each morning. You are inspired to imagine and dream on what you can do and what you can be… the feeling that you lost touch with as you become an adult.

My submission did not win the grand prize, however I was one of the 20 shortlisted participants to exhibit during the event where live voting was done.

Thank you Rtist for the opportunity!